LOVEFiLM, a leading European film & TV subscription service, was looking for a CMS to help run their editorial back-end. After an extensive due diligence process that looked at a variety of CMS products, proprietary and Open Source, LOVEFiLM chose Magnolia because it was Open Source, but with Enterprise-grade support. Magnolia’s extensibility coupled with their SOA approach has enabled LOVEFiLM to provide content services to a variety of areas of the business such as: Editorial, Sales and Marketing.